Hoje foi Dia de São Jorge. Um dos santos padroeiros dos Alquimistas. Presente em muitas mitologias, o matador de dragões é visto como um protetor em muitas culturas. Guerreiro determinado, é símbolo de luta e nobreza. Que ele nos acompanhe nesse e nos próximos anos. Não à toa, hoje foi o dia em que voltamos da Espanha depois de lançar nossa empresa internacionalmente no Festival of Media em Valência. E hoje também foi o primeiro dia de gravações dos webisodes que faremos para o remake do seriado Melrose Place. Salve Jorge/Praise to George!

Today is St George's day. One of the patrons saints from us, The Alchemists. Present into many mythologies and religions, the dragon slayer is seen as a protector for many cultures. Determined warrior, simbolizes the fight against evil and nobility. That he follows and protect us through the years! If not a coincidence, today is also the day when we came back from Valencia after launching our company internationally at the Festival of Media. And the day when our transmedia deliveries for the Melrose Place's remake started being shot. Salve Jorge/Praise to George!

Today I received 32 links from the same video from 32 different people during two hours. The first was from Mark, our Chief Transmedia Officer, right from LA. And all the others were from friends from other countries. That was the video:

That is related to the more and more popular spreadable media concept. Despite the political matters related to the scene, it's amazing how more and more digital connections between people are making politics getting more charming and attractive. That is another good contamination matured by the Obama's campaign online.

Anyone, from situation to opposition, is talking about the video. It doesn't matter if you are for Lula or not. Everybody is talking about it and the web was the main medium to make it happen.

We decided to make the spin-off of the handshakes ourselves, with the great help from Fred Siqueira, the Art Director Jedi at Isobar Brazil.