Here we are at FOE4, and Henry Jenkins has just gave his keynote about Transmedia Storytelling Principles. Amazing.

For our clients and those of you who have seen our speeches/workshops, this we are about to show is not new. But after seeing Henry's principles we wanted to share one of our Patron Saints, the most important: Scheherazade (in the US) or Sherazade (in Brazil), from the Arabian Nights.

For us, she was one of the first storytellers to make a hyperlinked story that really got all the transmedia principles (above). And she is one of the reasons of why our motto is "Transmedia Storytelling since 3000 B.C.":

• Drillability
  Every story Scheherazade went deeper and deeper. She created an entire universe around the rabbit holes she created in her text. For example, in Aladdin's story - she dug into the story of the magic carpet, explaining why it was magic.
• Continuity vs. Multiplicity
  The great majority of the Arabian Nights had stories that had continuity between each other... and 1001 nights, 1001 stories, certainly provides multiplicity!
• Immersion/Extractability
  The sheer immersiveness of Scheherazade's stories were what made the Sultan fall in love with her (and give up on killing her). Many of the stories became extracts and parallel plots.
• World Building
  By breathing life into Arabian mythology & legends, Scheherazade built that immersive world, that world where you can drill down deeply and explore broadly. And she references specific historical people - building the world out further and connecting it up to reality.
• Seriality
  Come on. There's 1001 nights. If that isn't serial, I don't know what is!
• Subjectivity
  Look at the titles of the stories in the 1001 nights: they're all referring to specific people. All these characters, all these perspectives - all these different understandings of a shared story-world!
• Performance
  Scheherezade's storytelling isn't written. It's a complete performance - and it saves her life and thousands of others...
  

Our video interview for the Lions Daily website. Lions Daily is the official news source of the Festival. The questions were great. We talked about Shakespeare, Borges, buckets, mothership etc...

On June 27th we were at Cannes giving a seminar about Transmedia Storytelling and doing a homage to C3 and Henry Jenkins. Although it was the last day, we had a very attentive audience :).
During the seminar we launched the Alchemists Network, a ThinkDO Tank focused on delivering strategies and developing transmedia content and projects.

Many people from Brazil and abroad are asking for this video, so we decided to put it here while the new layout is not set. Hope you like it!

Começo hoje a postar diretamente do MIT, aonde estarei até domingo para participar como palestrante do evento "Futures of Entertainment 3". Meu painel é o"Global Flows, Global Deals" e fechará o evento. Muita responsabilidade... putz!

Tô muito feliz pois exatamente há um ano eu estava aqui dentro do C3, cobrindo para a Meio Digital e o Jornal Meio & Mensagem. Função que estarei também fazendo com muito prazer!

Hoje durante o dia, começo a compartilhar algumas novidades e falar sobre os painéis do evento.