Transmedia Storytelling starts to happen deeply - Part 1 of some

November 17th, 2007, Cambridge, at MIT. The Alchemist gathered for the first time ever, without knowing they would become a blog and then a company one year after that. Transmedia Storytelling was brought to the public during an event and to Brazil for the first time in a blog about media and advertising. And our Convergence Culture Jedi, Henry Jenkins was starting to spread the word and the term through the world.