03-04
2009

Today I received 32 links from the same video from 32 different people during two hours. The first was from Mark, our Chief Transmedia Officer, right from LA. And all the others were from friends from other countries. That was the video:

That is related to the more and more popular spreadable media concept. Despite the political matters related to the scene, it's amazing how more and more digital connections between people are making politics getting more charming and attractive. That is another good contamination matured by the Obama's campaign online.

Anyone, from situation to opposition, is talking about the video. It doesn't matter if you are for Lula or not. Everybody is talking about it and the web was the main medium to make it happen.

We decided to make the spin-off of the handshakes ourselves, with the great help from Fred Siqueira, the Art Director Jedi at Isobar Brazil.


Comments

  1. Avatar
    George Lumis
    about 1 hour later:

    Hey,

    Amazing posters! Did you use that plugin that makes it automatically?

    Politics will never be the same again, for sure.

  2. Avatar
    USC Alchemist
    1 day later:

    This is absolutely AWESOME! Man, I want my “This is my man” T-shirt!!!

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