Transmedia Literature

Transmedia narratives, as conceived of by Henry Jenkins, originally grew from filmic content, spreading the narrative out into other channels, loading games and cartoons with elements of the plot.

The clever people at Penguin UK have taken the model and adapted it for a much older form of storytelling.

We Tell Stories extends the books off the page into the interactive spaces of the web and reality, allowing readerwriters to contribute to the narratives and pulling in ARG elements to appeal to a generation bred on games.

6 stories will unfold week by week, but there is a seventh story, hidden somewhere on the web, that requires its readers to find and complete it.

As the site says: These stories could not have been written 200, 20 or even 2 years ago.