24-04
2009

Hoje foi Dia de São Jorge. Um dos santos padroeiros dos Alquimistas. Presente em muitas mitologias, o matador de dragões é visto como um protetor em muitas culturas. Guerreiro determinado, é símbolo de luta e nobreza. Que ele nos acompanhe nesse e nos próximos anos. Não à toa, hoje foi o dia em que voltamos da Espanha depois de lançar nossa empresa internacionalmente no Festival of Media em Valência. E hoje também foi o primeiro dia de gravações dos webisodes que faremos para o remake do seriado Melrose Place. Salve Jorge/Praise to George!

Today is St George's day. One of the patrons saints from us, The Alchemists. Present into many mythologies and religions, the dragon slayer is seen as a protector for many cultures. Determined warrior, simbolizes the fight against evil and nobility. That he follows and protect us through the years! If not a coincidence, today is also the day when we came back from Valencia after launching our company internationally at the Festival of Media. And the day when our transmedia deliveries for the Melrose Place's remake started being shot. Salve Jorge/Praise to George!


18-04
2009

Today is a day where things showed how there are still some surprises on the media landscape. People saying that sueing Google would be important. People seeing that the collaboration x corporation modes are getting more and more mixed. "We are not even a company", said one of Pirate's founder.


18-04
2009

Food for thought. Thanks to Karen Zee from the MIT's Artificial Intelligence Lab.


14-04
2009

While we organize our new blog we are feeding this one with as many content as possible. And look what we found: one of the first interviews about Transmedia Storytelling we did. It was hosted by the amazing Digitall Producer Jedi Kazi, from Colmeia. They were the first to embrace the idea and are the producers of our almost ready IPTV show.

Dudu, Kazi and Passamani, thank you again.


03-04
2009

Today I received 32 links from the same video from 32 different people during two hours. The first was from Mark, our Chief Transmedia Officer, right from LA. And all the others were from friends from other countries. That was the video:

That is related to the more and more popular spreadable media concept. Despite the political matters related to the scene, it's amazing how more and more digital connections between people are making politics getting more charming and attractive. That is another good contamination matured by the Obama's campaign online.

Anyone, from situation to opposition, is talking about the video. It doesn't matter if you are for Lula or not. Everybody is talking about it and the web was the main medium to make it happen.

We decided to make the spin-off of the handshakes ourselves, with the great help from Fred Siqueira, the Art Director Jedi at Isobar Brazil.


24-03
2009

Além de uma mudança drástica no site, todos poderão ver agora um aumento considerável na quantidade e qualidade de Alquimistas. Aguarde.


19-02
2009


Caros 19 leitores e leitoras. A atualização do Blog não está como deveria, mas no Twitter está indo melhor. Lá eu tenho colocado as citações mais importantes das palestras... Mas como já disse antes, o , da Regina Augusto, tá muito, muito completo.


18-02
2009

Cá estou com o privilégio de estar entre a Regina Augusto do M&M e Ricardo Figueira, VP da Isobar. Estamos lendo coisas incríveis e assistindo a palestras muito intensas que podem gerar insights interessantes no Brasil.


17-02
2009

A partir de hoje nosso blog cobrirá o maior evento de mobile do mundo, o GSMA Barcelona. Painéis incríveis que contam com Jedis de diversas áreas e outros nem tanto.

Muito mais completa, será a cobertura da Regina Augusto que está aqui conosco. Também colocaremos no Twitter alguns snacks

No momento estou assistindo ao Painel "Moving Towards An Open Mobile Ecosystem". O painel está sendo moderado pelo Walt Mossberg, do Wall Street Journal. Só o mesmo cara que colocou no mesmo palco o Steve Jobs e Bill Gates... O cara é um puta provocador.


Moderador:
Walt Mossberg, Wall Street Journal

Participantes:
- Steve Ballmer, Chief Executive Officer, Microsoft Corporation
- Olli Pekka Kallasvuo, President and Chief Executive Officer, Nokia
- Ralph de la Vega, President & Chief Executive Officer, AT&T Mobility
19-01
2009


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